Cloverfield

Cloverfield is an effective trailer for a nember of reasons. First of all, the fact that there is no film title on the trailer creates a hidden identity and a sense of mystery as viewers would be intruiged if they are appealed by the teaser to find out more about the main film.

After reading the article, i agree withthe writer that there was 'a real sense of panic'. this came from the hand held shooting mode that was used throughout the teaser. Aside from making the viewers feel sick and uncomfortable from th drastic movements of the camera, it does show the emotional and physical fear the characters show as if the filming was a persons perspective.

The teaser trailer showed literally the first few minutes of the film without showing clips from beginning,middle and end. As the main plot of fireballs hitting the city is key to the film, the trailer shows enough for viewers interested in that genre of film to want to watch.

For my trailer the genre is based on horror therefore i feel that the handheld camera would be usful for some aspects of the filming because it shows the action from the characters perspective highlighting their fear.

The full trailer which was released in mid November reveals the name of the film Cloverfield. Although the trailer is based on the main happenings from the teaser, the shots also include parts from the second half of the film. This tells us more on the story and main plot of the film, whereas the teaser trailer just shows the genre or atmosphere of the film.